I always curious about the marketing strategies of the luxury brands. The reasons why they are so successful in the marketing firms and widen their reputations for decades. For BCM 325 Digital Artefact, I will choose to investigate in the luxury fashion industry and their visions in the next 5 to 10 years. I will create 3 blog posts on WordPress, following the FIST methodology. I choose WordPress to share my contents because it’s free and approachable. the contents of each blog post relate to the next one and 3 blog posts will be a series.
Reference list
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R. and Singh, R., 2016. Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), p.5834.
Rachel's Blog 