Concept
I decided to create an Instagram page to share knowledge about the high fashion industry. My DA is a follow-up work from BCM325. The page is for young adults and people who want to know more about the high fashion world. I think my page will also help people who want to work in the high fashion industry.
Problem
I noticed that my blog posts did not gain enough audience and interactions.
Prototype
I created 2 prototypes and tested the interacting indicator.
The first post was about the famous fashion designer that I think everyone knows- Yves Saint Laurent. The post was the “behind the curtain” story that not many people know about him. I thought the unique content would attract more people.
However, after a week, the indicators were very low.
The post only got 8 likes, 6 comments and reached 48 people.
However, after learning about how to run a promotion, I decided to test it on my first post.
Iteration
I chose to run my first promotion at a low budget of $2 per day in a total of 3 days. I had chosen Friday, Saturday, and Sunday to be the target dates. My target action is to gain interactions and the locations were big cities in Vietnam, such as Hanoi, Saigon, Danang, Nha Trang, and Hai Phong. I wanted to run the promotion in Australia but because I’m currently in Vietnam, the promotion only allowed me to run within my country.
After 3 days of running a promotion, the results surprised me. The number of likes increased to 17. However, somehow the number of people commenting on the post stayed the same. But what shocked me the most was the number of people that the post reached, it was 2954 people. besides, 1 person shared my post and 15 people saved it.
I tested another post and it was about a movie called “the devil wears Prada”. The movie was about the high fashion world and how hard it was to work and to be in the high fashion industry.
I thought changing the topic was a new way to approach my followers and I thought it would be successful.
However, I just only got 6 likes with 2 comments and the post only reached 32 people.
After running 2 prototypes and reading feedback from my peers, I think I cannot just rely on the promotions to attract my followers. I also noticed that I do not have any fixed schedule for the posts and stories so that people will not stay with the page and the interactions will drop rapidly.
Therefore, I decided to create a fixed schedule for my posts. Posts will be up every Friday and the story will be every day. I will also change the format of the posts, from long boring text to photos with short content.
Rachel's Blog 