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BCM313: Reflection
Link to the slides The preparation I had decided to interview my dad because I thought my mindset was shaped by him a lot. At first, I did not think of any questions to ask, so I started with some simple questions first, such as asking him to tell a bit of a story about…
BCM302: Digital Artefact
Pitch Beta Instagram https://www.instagram.com/high.fashion.stories/?hl=vi
BCM 302: Contextual Report
Background My Digital Artefact is an Instagram page about the stories of the high fashion industry. The problem I am addressing is not gaining enough audience and interactions. I developed this project because I have always wanted to do a high fashion project and after graduating, I want to be a part of this industry.…
BCM303: Reflective Statement
My (Creative queens) team chose Earthship as our final project to respond to the EXPO 2025.In the first few weeks, we could not decide which one to do because there were a lot of great projects. We also want a project which is mot many videos of footage like our “Green University”. We had watched…
BCM 302: Peers review II
Melanie ConceptMelanie had described her Digital Artefact Pitch as focusing on the development of children at an early age and she made a toolkit for educating purposes and the toolkit would be available for the parents and schools as well. However, after considering additional issues, she iterated her Digital Artefact a bit.During the COVID-19 pandemic,…
BCM 302: BETA
ConceptI decided to create an Instagram page to share knowledge about the high fashion industry. My DA is a follow-up work from BCM325. The page is for young adults and people who want to know more about the high fashion world. I think my page will also help people who want to work in the…
BCM 313: CV + Brief essay
NARRATIVE CV In 2016, I started my career by working as a leader of the Content team of the high school’s event management club. In this charge, I had a chance to manage and work with a team to create and develop ideas for new events for the school. In high school, my team and…
BCM313: Narrative essay
COVID-19 pandemic is my definition of the term disruption. In February 2020, the coronavirus had come and became a part of our lives. The world shuts down every single thing. Half of the world’s students are being affected due to the schools’ closure, adults have to get used to the term Work-From-Home, most businesses experience…
BCM 302: Peer review 1
Melanie – Kids in Covid Melanie’s Digital Artefact is focusing on the development of children at an early age. She will make a toolkit to help children developing themselves, a blog for parents to catch up with their children’s progress and a toolkit for school. During the COVID-19 pandemic, when people have to stay at…
BCM 302: Pitch
Background My Digital Artefact will be a continuing work based on the previous project in BCM 325. In BCM 325, did researches about marketing in the high fashion industry, and for BCM 302, I want to do it bigger. Concept Based on my previous project, I noticed that my blog posts did not gain enough…
BCM 214: Digital Artefact
BCM 214: Digital Artifact
BCM212: Reflection
After taking BCM212, I know how to do a survey and how to use them for my projects. The process of the research was fun. I was struggle at first when I cannot get enough responses for the first week that I post. However, I waited and also did the surveys of my peers, therefore,…
BCM 325: Digital Artefact
Pitch: https://www.youtube.com/watch?v=diUfAqr7wlw&t=64s Beta: https://www.youtube.com/watch?v=piRmfMfJ914 Blog post 1: Understand the high fashion industry Blog post 2: Luxury brand marketing Blog post 3: Luxury fashion brand – marketing vision
Luxury fashion brand – marketing vision
Fashion is constantly changing – even if it is inspired by the fashions of the past, breathing in the old decades, fashion is constantly evolving and moving forward. In addition, their traditional and digital marketing strategy is also changing. In the past, the luxury brands intended to slowly change their marketing strategies, however, the COVID-19…
Luxury brand marketing
Among hundreds and thousands of famous fashion brands in the world, high-end brands become the most prominent. Not only because of their “expensive” prices because of their luxury, but also a way of implicitly asserting wealth, power and satisfaction beyond mere needs that other brands cannot provide. In today’s competitive market, luxury brands have to…
BCM 325: Live tweeting summary part 2
In my first blog, I posted my live tweeting experiences of the screening from week 1 to 5, and I was struggling to do the live tweeting and sometimes I got stuck in the flow of the movie and totally forgot to tweet. However, this time I have better performances. This blog post is a…
BCM 325: Peer commentary part 2
Hussein Hijazi – My future after graduation https://husseinsblog104202218.wordpress.com/2021/05/07/my-future-after-graduation-bcm325-beta/comment-page-1/#comment-305 Hussein’s Digital Artifact is a project with 3 blog posts. His DA is about his career after graduations and he also shared a lot of important information about the internships in his first blog. Which I think really helpful for university students who are not sure about…
BCM 300: FOODIE
From the beginning, while doing the finding the comment in board games, we found out that we had a lot of different tastes in board games. Some of us like to play card games like werewolf, some like to play board game with dice and some come up with the ideas of mystery and murder.…
BCM325: Beta
I did the first blog and I’m really glad that I help people to understand some basic definition in the high fashion industry. I also introduced the marketing strategies of some high fashion brands and I know that it was my fresh start on my research, which is the marketing strategies of the high fashion…
Understand the high fashion industry
When it comes to high fashion industry, before anything elses, my first thought was about the flashy images of the world full of clothes and colors like in the movie The devil wears Prada. High fashion industry is a place where skinny models wears designs from famous designers and walk around the room for checking…
BCM325: Live tweeting summary 1
In the first 5 weeks, we have to do the live tweeting about the movies which were provided. the tweet could be about anything related to the movies or we just interacted with other.However, I was not really into the live tweeting because I just watched the whole movie and sometimes jumped out to tweet.…
BCM 300
Background: Codename is a Board game for groups of 4 to 8 players, designed by Vlaada Chvátil and launched by the Czech Games in 2015. Codename is a world of two groups of spies, let’s just call them the red team and the team. Green play together. Each team has a “chief spy” who knows…
BCM 212: Research Proposal
In the contemporary society, the Internet becomes a major part of daily life that even children at their early ages know how to use Youtube to watch the contents they like, young adults use digital platforms to work on or to communicate and update news (Willoughby, 2018). The Internet also brought numerous of affection to…
BCM 325: Pitch
I always curious about the marketing strategies of the luxury brands. The reasons why they are so successful in the marketing firms and widen their reputations for decades. For BCM 325 Digital Artefact, I will choose to investigate in the luxury fashion industry and their visions in the next 5 to 10 years. I will…
BCM206: Contextual Essay
Background I know a lot of people are facing the COVID-19 outbreak and have to lock themselves at home. Many sporting events are cancelled, schools are closed and tourist hot spots are shut down and the government recommend that people who experience the symptoms should go to the hospital and even those who show no sign…
BCM215: Digital Artefact
Youtube Chanel: https://www.youtube.com/channel/UC_Klj50xPci4c6Eiyrv3z8g?view_as=subscriber Pitch: https://www.youtube.com/watch?v=QXz2_krXd7Q&t=29s DA 1: https://www.youtube.com/watch?v=fA8J_8ItobI&t=65s Beta: https://www.youtube.com/watch?v=0bT1YmmZ4Fo&t=5s DA 2: https://www.youtube.com/watch?v=BDN2zc7-Zak DA3: https://www.youtube.com/watch?v=1oewuGC6b1Y
BCM215: Contextual Report
Ideation and Concept My initial digital artefact was creating videos about the movies based on the famous games. I chose to make 3 videos about the topic From games to movies. The focus for my project are analysing the data of movies and providing the personal reviews and reviews from the reliable source (Rotten tomatoes).…
BCM241: RESEARCH REPORT
Introduction This report comments on my research on Shopping Habits of the Young via Instagram in Australia. This directs to two points in concerning – (1) preference toward Instagram shopping and (2) the most influential motive for doing that. The discussion is placed in the context of the young represented by the voice of students.…
BCM241: SHOPPING HABITS OF THE YOUNG VIA INSTAGRAM IN AUSTRALIA (DA)
Instagram Shopping and motives of this digital artefact My digital artefact is the digital document covering my research and findings about shopping habits of the Young via Instagram. The research is developed from the concern on how young people, including me use social media for which purposes besides extending network ties and collecting/ sharing information. As…
BCM 215: Critical Self-Reflection of Comments BETA
https://amymcmicallef.wordpress.com/2020/10/16/hufflepuff-gaming-among-us-betaproject/comment-page-1/#comment-120 Firstly, the post highlights contribution in changing the pattern of blog writing to adapting Digital Artefact is quite catchy. The transformation clearly shows motive of implementing the past learning from lectures and readings about branding and videography. Secondly, the extent of research about the current trend of game-play with friends and live streaming highlights…
BCM215: BETA
In my Pitch video, I planned out my project and I made a model video and uploaded it on my Youtube channel. The video was a summary of trailers only without any information. I had a lot of feedback from my friends and family. Nowadays, film industry produced a lot of movies adaption video games.…
BCM215: Critical Self-Reflection of Comments (Pitch)
https://amymcmicallef.wordpress.com/2020/09/11/the-history-of-branding-in-video-games-bcm-215-pitch/comment-page-1/#comment-119 My comment: I am much influenced by the blog post and I must say that the post has really unveiled a new technique of brand designing through mere gaming approach. This post has just drawn on the key brand designing perspective quite easily and has presented an analytical framework based on this idealized view…
BCM215: Pitch
There are a lot of producers choose to recreate their movies based on the famous games. the famous games in the 90s are the topic that most of the directors choose, such as Kingkong, Sonic and Pokemon. Those movies were remaked from all the famous games and caught real attention from fans. However, the results…
BCM 206: Beta
I decided to make a Instagram story about the Vietnamese food that I made during quarantine and save everything in a highlight so people can categorize what I tend to do. I also have feedback on the stories that I posted. Most of the replies are from my Vietnamese friends so it’s all in Vietnamese.…
BCM206: Pitch
Hiii, it’s Rachel, This is my pitch for BCM 112. I know a lot of people are facing the COVID-19 pandemic and have to stay at home. I personally had to move around from Australia to Vietnam and in and out the hospital for the last 4 months, therefore, I know how this pandemic affects…
BCM206: Week 11
The Internet of Things This week’s lecture is about the magic in the our days. Back in the early 70s, people can just do everything physically and called others through telephones and send letters. But nowadays, with the help of Google and Alexa- smart home devices, people can do anything ny speaking to a speaker, which…
BCM206: Week 10
Cyberwar is also known as cyber warfare. Cyberwar is a term to describe a fictional future conflict that takes place in a virtual world or on the Internet. In fact, cyberwar attacks government, especially military to obtain confidential information to disable or create future attacks
BCM206: Week 9
Anonymous resistance: hackers, lulz and whistle-blowers This week’s topic is about hacker. Hackers are people who use their knowledge and technology to steal or illegally view other’s infomation. Hackers are either being hired to look into someone’s data or being hired by technology companies to help fix the bugs. In some cases, hackers are being seriously…
BCM206: Week 8
Networked insurgencies This week’s lecture is about the network-centric collective political participation and the emerging forms of memetic warfare. This week’s topic got me into the meme world. The fact that meme affects people lives a lot, especially the US election in 2016. Meme Center
BCM206: Week 7
Feudalism 2.0: living in the information stack This week’s lecture is about the Feudalism from the 9th to 15th centuries. Feudalism is all about building relationships based on the exchange of profits of labor and services in land ownership. Most of feudal society focused on agriculture in the middle ages. In the past, the farmers exchanged…
BCM206: Week 6
The attention economy and the long tail effect Micheal Goldhaber predicted that the global economy is experiencing dematerialisation considering changes in political modernisation (employment creation and market reforms integrating technology), technological advancement (free online services and niche markets and audience) and consumption practices (focus on services and experience) (BER staff 2020) from Laureate Herbert A. Simon’s…
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